Ideas

 

Ideas

Thinking beyond the brief, box, and in some cases, budget. 

 
 
TOOM_DIY_Bar.jpg

Problems? no problem

To showcase the Onstar Vehicle Diagnosis Test, we created a series of print ads that use humor to show certain situations that would benefit from having early diagnostics.

Comped by the incomparable André Blanco.

SHUT UP AND VOTE

The election season was fraught with long social media diatribes, discussions, and flat-out comment warfare. But a lot of those who had a lot to say online were refusing to say it where it counted most: inside the voting booth. Cue the creation and distribution of a personal PSA to my social community. 


MIGRATION SEASON

Screen Shot 2016-12-09 at 17.17.00.png

Germans have more time off than almost any other Western population—and a good thing too, to escape the wet Deutschland winter. We use a fun visual to show how Robinson's travel packages let human fly south to sunshine. 

Comped by the incomparable André Blanco.


PLAY FIGHT

The reality of the horrors of child soldiers hit parents differently than those without children. We'll takeover a children's playground on a weekend afternoon, changing it from an innocent playspace to a training ground in order to send a powerful message. 

Comped by the incomparable André Blanco.


Quite the delivery 

To tout the safety features of the new Aud Q7, we'll take 7 Q7s and charge them with heroic tasks—safely delivering incredible pieces to their rightful location. Examples could include: an original Van Gogh to a gallery opening, a body part for an emergency operation, the release of an endangered animal into the wild. 

Screen Shot 2016-12-12 at 10.55.36.png

Screen Shot 2016-12-12 at 10.53.46.png

CRoss with care

Use the ultra-bright LED lights that come standard on the Audi Q7 to illuminate crosswalks at busy intersections. The lights in the new Q7 can block out oncoming shapes, preventing blindness and increasing visibility for both drivers and pedestrians. 


INSOMNIA MODE

The movies and shows we watch in the reasonable hours of daylight can vary sharply from the screenings that happen in the doldrums of insomnia. Netflix will develop a plug-in for their site and apps to allow users to toggle into "Insomnia Mode"—essentially an "incognito" window that lets users watch craps without interfering with Netflix's intuitive recommendations algorithm. 

Screen Shot 2016-12-12 at 10.46.37.png

The Parking spacer

Utilizing 3D printing technology, Audi will design and produce an add-on Parking Bumper. It serves as an eye-pleasing boundary enforcement, ensuring your A4 has enough room to exit your space and protecting it against any rollbacks or unsolicited love taps.